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The Blend Trend And The Future Of The Protein Industry

“Of Hybrid Cars and Meat: The Protein Industry’s New Blend Trend”

Better Meat Co. CEO Paul Shapiro has written a great piece outlining the value in the trend of meat + plant blended products. Not 100% meat – not 100% plant based – but a combination of both. Better for your health, better for the environment and an important step forward in the field of sustainability.

He makes a clever comparison to the hybrid car industry and its environmental impact…

Few environmentalists criticize automakers for offering hybrid gas-electric cars rather than just going all-electric. Similarly, plant-based food advocates should welcome meat companies offering less-meat products as important progress.

Click link below for full article, originally published on




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Paul SmithBusiness Development Manager
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