“Of Hybrid Cars and Meat: The Protein Industry’s New Blend Trend”
Better Meat Co. CEO Paul Shapiro has written a great piece outlining the value in the trend of meat + plant blended products. Not 100% meat – not 100% plant based – but a combination of both. Better for your health, better for the environment and an important step forward in the field of sustainability.
He makes a clever comparison to the hybrid car industry and its environmental impact…
Few environmentalists criticize automakers for offering hybrid gas-electric cars rather than just going all-electric. Similarly, plant-based food advocates should welcome meat companies offering less-meat products as important progress.
Click link below for full article, originally published on medium.com